Struggle for Womens Vote Essay Example | Topics and Well Written Essays - 2500 words

Struggle for Womens Vote - Essay Example P. 15, John Smart (2001). "20th Century British Drama," Cambridge University Press,UK. The other side of that era had come to be known as the Great Depression in the US. This was brought on by the Wall Street crash of 1929 which swept the world's financial markets. P. 17 As economic conditions deteriorated, coal mine owners reduced miners wages to trigger a massive strike of coal miners. In England, the Labour Party itself and the Trade Union Congress joined 4 million workers in supporting the widespread protest of miners. Hunger marches were later held in London and elsewhere. While the world economy went into a tailspin, a crisis of ideology came along with it. Many begun to doubt the capability of capitalism, already found difficult to defend morally as it were, to deliver jobs and prosperity. Many thinkers saw in the crisis the fulfillment of Marx's ideas that capitalism was doomed. They began to look at communism as one that offered a fairer and more efficient system. Against this backdrop of unfilled needs and prevailing mood for protest, women picked up the fight for suffrage with greater determination and, after a long and hard struggle, won it. "The developing sense of women's rights and their roles in society is a major theme of the 20th century" Smart,p.8 The protest movement began and ended in Britain such that the coining of the term"suffragette" was attributed to London's Daily Mail. Ruth Rasnic (2006) "The 20th Century - The Century That Made an Impact," Jewish Women International, Vol. 1, Issue 5. It was coined in a derisive vein, which reflected the general attitude towards the movement. Why - Reasons for the protest As far back as the Edwardian era in the 19th century British women had rebelled against their condition as the largest underclass of that time. P.7, Smart. The more educated women became, the sharper their awareness grew on the discrimination they had suffered in a male-dominated world. This was among the topics taken up by the "Blue Stocking" ladies in England, who had counterparts in the US, France and other countries in Europe, as they gathered regularly for tea and literary, intellectual or entertainment discussions. Ruth Rasnic (2006) believes schooled women actually begun to vocalize their concern over their stifled rights during that era. Calmly at first, they started calling attention to the fact that for so long, women had been relegated to an inferior position in all cultures, societies and religions. By tradition, the man was lord and master for women to love, honor and obey. Women are given away in marriage, sold on dowry like cattle. Only the husband can divorce his wife and never the other way around. In some cultures, women cannot choose their spouses and female castration was a popular custom. In China, women were subjected to "foot-binding" as girls so that they would be controlled by men in their lifetime.3 ________________________ 3 In this custom, the girls' feet are bound in cement in childhood to make movement painful. Such discrimination against

Global Integrated marketing communications Essay

Global Integrated marketing communications - Essay Example the IMC is indeed important but not to the same levels as the MC is since the MC looks at all the different angles of marketing the brand, which could be the product and/or service or a combination of both, in certain instances. The integrated marketing campaign cannot be successful if the different deliverables are not put in a direct fashion towards the target audience; no matter it is the primary one or the secondary target market. The marketing plan however remains the key in such a situation and it cannot be counted off, no matter how difficult the undertakings or executions of the IMC turn out to be. IMC and MC must go hand in hand towards a successful execution of the product and/or service’s message geared towards the relevant target audience. Message consistency is indeed a significant aspect of the integrated marketing campaign since the old campaigns might just get mixed with the newer campaigns that are brought forward by the relevant brand, which could either be a product or a service and in some cases, a hybrid also works to some effect. The message must remain geared towards a selected target audience as this ensures that there are no shortcomings on the part of the people for which the message is put out, in the first place. With that, we must understand that a well balanced IMC campaign looks to plug the shortcomings which usually arise in the wake of changing messages and when certain strategies and tactics are amended for one reason or the other. The reasons could be aplenty but the most important thing here to understand is the fact that the message must remain synchronized and there are no double meanings or embedded messages beneath the new campaign brought forward by the product and/or service. Message consistency within an effective and efficient IMC campaign suggests that the brand team has done its homework well and that there are no hindrances in the wake of it achieving short term benefits and long term, strategic profits. An IMC